Sandhya Reddy, Founder – Fuchsia Pink is a seasoned Designer from NIFT-Hyderabad. She specializes in designing, merchandising, customizing, and production of Indian contemporary silhouettes in style and eases for you to define your choices from bridal to the everyday look. Having two decades of rich experience in designing, and working with different weaves, textures, textiles, and colors, Sandhya Reddy along with her husband R. Raveendar Reddy (a well-known production designer from Tollywood) launched the label Fuchsia Pink, with the intent to keep the rich traditional Indian craftsmanship alive in every clothing.

Label Fuchsia Pink was inaugurated in the year 2015 by the most popular film director Mr S.S. Rajamouli and his wife Mrs Rama Rajamouli. Fuchsia Pink always showcases a breathtaking amalgamation of art and textures of vibrant festive colors and our Indian craftsmanship with hand embroideries catering to the uber folks globally. It provides a unique expression by combining weaves with exquisite hand-crafted works like zardozi, peeta work, and intricate handwork embroideries on various fabrics.

Fuchsia Pink by Sandhya Reddy is a personification of Indian heritage craftsmanship, which strongly believes in sustainable development by using handwoven textiles which are eco-friendly, naturally dyed, and natural processed. Fuchsia Pink’s approach is to revive the beauty and grace associated with Indian heritage crafts and weaves and aims to sustain the craftsmanship of the rural artisans and upliftment of the artisan folks through partnering with them in creating designs from culturally significant Indian patterns, textures, textiles, weaves, and colors. Time to give back to our planet folks.